Daniel Ricciardo Shifts Gears: From F1 Podiums to the Ford Raptor Lifestyle
Daniel Ricciardo, beloved former Formula One star and eight-time Grand Prix winner, has officially transitioned into a new role off the track—his racing career behind him, he’s now embracing life as the Global Ambassador for Ford Racing, with a special focus on the iconic Raptor lineup.
A Journey Rooted in Genuine Passion
Long before putting on the Ford ambassador hat, Ricciardo was a bona fide Raptor enthusiast. He purchased his first Ford F‑150 Raptor back in 2017—before even settling into a home in the U.S.—and describes countless road-tripping memories that cemented his love for the truck.
“While my racing days are behind me, my love for anything with wheels will always remain high, and for that I am proud to be partnering with Ford to become a Global Ford Racing Ambassador,” he shared in the official announcement.
This isn’t a superficial marketing tie-up—Ricciardo’s authenticity shines through, making this collaboration feel both heartfelt and credible.
What Ford Gains—and Why the Fit Is Spot On
Ford Racing (formerly Ford Performance) rebranded in anticipation of its return to Formula One in 2026 as an engine partner with Red Bull Racing. By bringing Ricciardo on board, Ford raises its international and youthful appeal—especially among global F1 fans familiar with his charm and charm-filled presence.
Ricciardo brings more than just star power—he brings authenticity. Ford executives emphasized that he connects “racing and off‑road worlds” in a way that feels genuine, not manufactured.
A New Track: Off‑Road Adventures, Not Racing Circuits
Ricciardo’s new role isn’t about strap‑in racing weekends—it’s about embracing the Raptor lifestyle: rugged, adventurous, and rooted in innovation. Ford’s strategic push is to become the “Porsche of off‑road,” and Ricciardo fits that vision with his personality and genuine affinity for the trucks.
He plans to collaborate with Ford Racing on a variety of projects—from off‑road promotions and lifestyle content to motorsport events across Dakar, Le Mans, Bathurst, and yes, even F1 (albeit in a promotional capacity, not behind the wheel).
A Farewell to the Track and a Transformation On It
Ricciardo confirmed his retirement from professional racing after concluding his F1 career in 2024 with Racing Bulls. His final appearance came at the Singapore Grand Prix.
Rather than stepping away from motorsport entirely, he’s stayed connected by embracing a role that aligns with his passions—allowing him to swap the racetrack for the open road, and F1 helmets for Raptor keys.
The Road Ahead
Daniel Ricciardo’s story continues—just on a new road. From gleeful overtakes in Monaco to sunlit drives behind the wheel of a Raptor, he’s turning the page in a way that feels both surprising and perfectly natural.
His new role with Ford is less of an epilogue to his racing career, and more of an exciting next chapter—one that’s built on authenticity, shared passion, and a genuine love for having fun on four wheels.
